Design and execution for High Impact Media that includes: Billboard Takeovers, Skins and Roadblock banners for the new NBA 2K15 video game, which ran on sites such as VIBE, SPIN, Egotastic, and Stereogum. I wanted to make sure to hit the key goals of maximizing awareness to the target audience which were Males ages 18-34, sports game fans, as well as the casual gamer audience.

NBA 2K15 is the ultimate basketball simulation experience with ultra-realistic NBA gameplay, and with that in mind I wanted to make sure to create a unique execution that leverages the NBA 2K brand as well as the game’s defining features. This campaign incorporated cross platform executions as well as the use of community/social engagement to generate buzz and enthusiasm for the game. “Your Time Has Come.”

Client: 2K Games

Art Direction and UI/UX Design for Desktop and Mobile platforms. The Frisky is a site for women everywhere that tackles all facets of life, including: love, sex, pop culture, health, news, politics, fashion insights, style, and travel.  The Frisky lifestyle website reaches over 1.7 million unique visitors on a monthly basis, delivering informative and relatable content written by an array of authentic female voices.

During my concept and design process I wanted to make sure to create a Responsive Website Design that made sure to showcase informative and compelling content in the best way possible, smart navigable design, engagement for communities, and the most importantly give The Frisky a voice that speaks to their readers in the most intriguingly fresh way possible that caters to the content and product that they want.    

Off the Rail is a dynamic content partnership that aligns the Nordstrom brand with passionate Millennial music fans. Designed and concepted custom content alignment through high-impact video and media, such as: Sitewide Billboard Takeovers, Custom Overlays, Half-page units, and a Parallax view article on Mobile and Desktop devices exploring the art, culture and style of four emerging artists focusing on the art, substance, and style that inspires them. Our main goal was to drive Nordstrom’s credibility and to inspire the target audience to reach back to the brand.

Client: Nordstrom

Style School is a new show that is featured on Celebuzz which highlights your favorite stars and where you can learn about how they became fashion icons.  Style School highlights the latest and greatest celebrity style, runway trends, shopping suggestions, how to's, as well as tips from fashion and beauty experts.  In order to keep up with the rapidly changing fashion industry, I wanted to create an array of aesthetic graphics that were dynamic and trendy for the overall look and feel of the graphics package.  The graphics package consists of: Title Card page, Lower Thirds and picture containers.

Art Direction and UI/UX Design for Desktop and Mobile platforms the Egotastic website. Egotastic is the leading online celebrity media and gossip destination for the male audience, reaching more than nine million unique readers each month in the United States and around the world.  Egotastic delivers the hottest pictures, and the latest news and rumors from the world of crazy celebs, and the sexy side of celebrity gossip, because men think differently. 

I wanted to design this site with the importance of emphasizing on their audience providing them a site that is easy to navigate and the content being easy to read. Thru it’s UI/UX Design I designed some great features and components such as: featured image slider, custom article pages, right rail modules, and social media integration that translated well on desktop, tablet, and mobile devices.  

Designed a fun Infographic for the television series Gossip Girl; an American teen drama based on the book series of the same name written by Cecily von Ziegesar.  Worked closely with Contributing Television Editor, Lauren Dimascio, of Celebuzz.com to create an Infographic of A Walking Tour of Gossip Girl Hookups which took place in the show that has been documented extensively along with its filming locations. 

Nukotoys is an innovative company that is the perfect combination of technology partnered with the creativity of toys.  Nukotoys is the mastermind behind digital educational games for the new-age children that love using tablet devices.  Nukotoys has redefined what "trading cards: are today by pushing its boundaries.  In doing so, I collaborated with the Creative Director, a team of developers and 3D artists to successfully execute on Art Direction and Design for the Nukotoys Drupal CMS driven website along with Branding, animated banner ads, User Interface and User Experience to support their two new entertaining and educational Apps: Animal Planet Wildlands and Monsterology under a tight deadline.  I wanted to make sure to maintain their brand identity and keep everything cohesive while showcasing their new iOS games.

Nukotoys' Animal Planet Wildlands mixes education and entertainment to teach children  about the wild animal kingdom through interactive cards that get digitally transferred to their iPad through a simple tap.  Simply tap the card onto the side of the screen and the 3-D animal magically appears on your screen ready to interact with the user.  In addition to learning about the animals, their living habitats and even watching videos from Animal Planet, card holders can help the animals run through the plains, race against other animals, change the weather, attack prey and engage in puzzles and activities.

- 3.5 Average Rating, 1200 Reviews

Nukotoys Monsterology is a fantastical, 3D fully animated, turn-based strategy game that features monsters and beasts from "Monsterology: The Complete Book of Monsterous Beasts" part of New York Times bestselling "Ology: series.  In this game of "battle chess with monsters," you are able to join the ranks of the Royal Society of Ologists to build an army of mythological monsters and beasts.  The Nuko cards contain hand illustrated depictions of monsters that come to life in stunning 3D and fly, run, stomp, gallop, attack, and defend their way through 10 increasingly challenging levels.  Tap them to the screen on your iOS device to watch them magically spring to life in a stunning 3D environment.

- 3 Average Rating, 96 Reviews


 

Art Direction and Design for Person of Interest media ad campaign involving digital and social-media elements for one of CBS's most anticipated dramas, "Person of Interest."

The Person of Interest's outdoor display was an interactive in which pedestrians would approach the screen, would then see themselves mirrored and then superimposed on the screen's motion graphics.  The screen's cameras would then detect the user's presence and scan their face.  The system takes a photo that the user can then opt to have sent to them by texting a number that is displayed on the screen.  When the photo arrives on a user's smartphone the CBS/Person of Interest branding is included with a tab that enables users to automatically upload it to Facebook.  By sharing the photo with friends, the  user then activates the analytical elements within the campaign and information is then pulled from that user's page to create a 'dossier' about the user and their Facebook friends who also may be involved in the series' fictitious government plt, creating viral buzz for the campaign. 

Client: CBS Studios

Designed and concepted the Media campaign pitch for the Academy Award-winning animated movie "Happy Feet Two."  This campaign consisted of: Yahoo Takeover and Rich Media Ad with expandable video unit.  This playfully fun campaign was an effective way to drive ticket sales for the new family-film release. 

Client: Warner Bros. Entertainment 

Art direction and design for Immortals App and Media Campaign.  Created a sleek iPad App that gives user an interactive "Behind the Scenes" look at the making of the feature film Immortals that successfully launched and was rated 5 stars in the Apple App store.  In the App, you will see details (and animated highlights) of the costumes, sets, stunt training and all of the elements that comprised the film's production.

Client: Relativity Media

Collaborated with Saban Brands to create an iOS game for the gaming community and Power Ranger fans for a fun and engaging experience.  The 3D Power Rangers Samurai Steel fighting game was based on an episode of the TV series and took the player through battles against Moogers and the uber villain, Rofer.  Power up your favorite ranger to take on the evil Rofer and his army of Moogers in this stunning 3D game.   Slash, block, and dodge your enemies with fierce but easy-to-use touch screen gestures and powerful Kanji attacks.  I designed several UI/UX in game controls, loading menus, level select screens, point screens and icons to enhance the immersive Power Rangers experience.  I was quite proud to have contributed to such a fun game because it brought back a lot of childhood memories of when I used to watch the show.  Go Go Power Rangers!

Client: Saban Brands

Ford Mustang media campaign that included Yahoo homepage takeovers, banner ads, iPad/iPhone App and newsletter designed to attract more sports car fans to the iconic brand.  The Customizer engages potential customers by inviting them to customize the all-new Mustang to their liking.  This experience was integral to engaging browsers and Mustang enthusiasts alike, as the Customizer yielded user-engagement on the Yahoo Homepage and Ford websites respectively, as well as having the customizations seamlessly link to social media platforms such as Twitter and Facebook for added sharing.

Agency: Team Detroit
Client: Ford

To promote the new launch of the television series Louie, I concepted and created fun graphic assets that are very bold and in your face, highlighting the Emmy Award-Winning comedian Louie C.K's personality.  This massive media campaign included several homepage takeovers, skins and numerous Rich Media and Standard Flash units. 

Client: FX Networks

Designed aesthetic and playful banner ads in multiple sizes for the music sites: Idolator, PureVolume and Stereogum in order to showcase their top albums and songs of 2013.

Designed and illustrated a series of posters for Buzznet’s very own Buzzmakers: Dani Vitale, Keltie Colleen and Hanna Beth.  Buzznet Buzzmakers are a group of talented personalities that represent all the charisma and individuality that set the tone for Buzznet.  They share their entertainment-driven lifestyles, passion for fashion, knowledge and obsession with the Buzznet community through their profiles.  These posters were showcased at The Lazr Tradeshow to promote their DIY workshops which were held during the event. 

Co-founded, concepted and designed Narrative Life Clothing around the concept of visual storytelling.  Thru my perception and paths in life, I wanted to narrate what I saw and experienced in our everyday life thru my designs in order to address the fact that Narrative Life Clothing could be your ever-changing canvas.  It was important for me to impart that everyone is different and unique in their own way but also learning to appreciate that difference within yourself.  Life goes on…let the story be told.

Designing Logos and Brand Identity is more than just images and words to me.  A great logo can have a great narrative about your company, who you are and what you stand for.  I love to create aesthetically pleasing and distinctive logos that will be a great representation of a company.  Here are some examples that I would like to feature where in I was able to create unique identities for many different brands.

Introducing the new Nissan Cube mobile device.  An ultra-functional device that will take interactivity to a whole new level.  Created and concerted full, vibrant print campaigns and interactive units that allowed users to discover just how you could personalize, connect and share with the Cube Mobile Device.  The series of printed ads aim to show the originality of the car's unique design.  In particular, the campaign highlights the asymmetry of the back of the vehicle. 

Agency: TBWA\CHIAT\DAY
Client: Nissan