Ford Mustang media campaign that included Yahoo homepage takeovers, banner ads, iPad/iPhone App and newsletter designed to attract more sports car fans to the iconic brand. The Customizer engages potential customers by inviting them to customize the all-new Mustang to their liking. This experience was integral to engaging browsers and Mustang enthusiasts alike, as the Customizer yielded user-engagement on the Yahoo Homepage and Ford websites respectively, as well as having the customizations seamlessly link to social media platforms such as Twitter and Facebook for added sharing.
Agency: Team Detroit
Client: Ford
