Design and execution for High Impact Media that includes: Billboard Takeovers, Skins and Roadblock banners for the new NBA 2K15 video game, which ran on sites such as VIBE, SPIN, Egotastic, and Stereogum. I wanted to make sure to hit the key goals of maximizing awareness to the target audience which were Males ages 18-34, sports game fans, as well as the casual gamer audience.
NBA 2K15 is the ultimate basketball simulation experience with ultra-realistic NBA gameplay, and with that in mind I wanted to make sure to create a unique execution that leverages the NBA 2K brand as well as the game’s defining features. This campaign incorporated cross platform executions as well as the use of community/social engagement to generate buzz and enthusiasm for the game. “Your Time Has Come.”
Client: 2K Games
