Off the Rail is a dynamic content partnership that aligns the Nordstrom brand with passionate Millennial music fans. Designed and concepted custom content alignment through high-impact video and media, such as: Sitewide Billboard Takeovers, Custom Overlays, Half-page units, and a Parallax view article on Mobile and Desktop devices exploring the art, culture and style of four emerging artists focusing on the art, substance, and style that inspires them. Our main goal was to drive Nordstrom’s credibility and to inspire the target audience to reach back to the brand.
Client: Nordstrom
