Art Direction and Design for Person of Interest media ad campaign involving digital and social-media elements for one of CBS's most anticipated dramas, "Person of Interest."
The Person of Interest's outdoor display was an interactive in which pedestrians would approach the screen, would then see themselves mirrored and then superimposed on the screen's motion graphics. The screen's cameras would then detect the user's presence and scan their face. The system takes a photo that the user can then opt to have sent to them by texting a number that is displayed on the screen. When the photo arrives on a user's smartphone the CBS/Person of Interest branding is included with a tab that enables users to automatically upload it to Facebook. By sharing the photo with friends, the user then activates the analytical elements within the campaign and information is then pulled from that user's page to create a 'dossier' about the user and their Facebook friends who also may be involved in the series' fictitious government plt, creating viral buzz for the campaign.
Client: CBS Studios
